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The Power of Big Data and Psychographics

Von Theodore test Henderson in Kommunikation & Medien 1745 Aufrufe 20th März 2018 Video Dauer: 00:11:01

In a presentation at the 2016 Concordia Annual Summit in New York, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtargeting for election processes around the world.

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