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The Power of Big Data and Psychographics

By Theodore test Henderson in Communication & Media 1619 views 20th March 2018 Video Duration: 00:11:01

In a presentation at the 2016 Concordia Annual Summit in New York, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtargeting for election processes around the world.

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