The dilemma that politicians face is that they find it hard to be themselves under the gaze of the press and public. Journalist and broadcaster Steve Richards provides some humorous insights into how the public's inability to see politicians as human beings is the perfect breeding ground for comedy and tragedy to collide. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

As a serial social entrepreneur Jonathan Greenblatt is the co-founder of Ethos Water and the former CEO of Good Magazine. Greenblatt participates on several corporate and nonprofit boards, including RESTORE Products, the African Leadership Foundation, KaBOOM!, and water.org. Creating a business that was sustainable and profitable, Greenblatt has been credited to revolutionize the industry of bottled water and qualified as an acknowledged thought leader on corporate social responsibility, ethical branding and social entrepreneurship.