Professor Jeffrey Sachs has been awarded the UCD Ulysses Medal for his global contribution. He is widely considered to be one of the world’s leading experts on economic development, global macroeconomics, and the fight against poverty. His work on ending poverty, overcoming macroeconomic instability, promoting economic growth, fighting hunger and disease, and promoting sustainable environmental practices, has taken him to more than 125 countries with more than 90 percent of the world’s population.

EBS University Innovation Management 2012 by Julia Urbanke Antonia Rojas Eing Christian Häsler Th.

This is a video for educational purposes. It refers to the case study "Patagonia" by Forest Reinhardt, Ramon Casadeus-Masanell, and Hyun Jin Kim, published on October 19, 2010 by the Harvard Business School.