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Patagonia: The "dirtbag" way of business

Por Plicatus EN en Protección Ambiental 1477 views 1st Abril 2018 Duración del video: 00:05:55

EBS University Innovation Management 2012 by Julia Urbanke Antonia Rojas Eing Christian Häsler Th.

This is a video for educational purposes. It refers to the case study "Patagonia" by Forest Reinhardt, Ramon Casadeus-Masanell, and Hyun Jin Kim, published on October 19, 2010 by the Harvard Business School.

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