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The Power of Big Data and Psychographics

Por Theodore test Henderson en Medios de Comunicación 1628 views 20th Marzo 2018 Duración del video: 00:11:01

In a presentation at the 2016 Concordia Annual Summit in New York, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtargeting for election processes around the world.

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