EBS University Innovation Management 2012 by Julia Urbanke Antonia Rojas Eing Christian Häsler Th.

This is a video for educational purposes. It refers to the case study "Patagonia" by Forest Reinhardt, Ramon Casadeus-Masanell, and Hyun Jin Kim, published on October 19, 2010 by the Harvard Business School.

Rachel Hutchisson's talk is about why the end of Corporate Social Responsibility is A GOOD THING. Why is it a good thing? Because it will be replaced, by "Human Social Responsibility." Hutchisson outlines why the phrase Corporate Social Responsibility is so problematic, before offering her advice to businesses of all sizes in how to identify and operate a successful program. The key? Listening and empowering the workers of the business, and listening to your community. Hutchisson ends her talk with a call to leadership -- Keep the HUMANS central.