Media Content Executive & Social Entrepreneur Maximilian Haidbauer talks about the future of Corporate Social Responsibility (CSR) and how brands and non-profits can create more impactful partnerships by going away from a traditional “CSR” model towards a “WHO WE ARE” model. Maximilian Haidbauer is an award-winning Producer & Director and Social Entrepreneur with over 150 hours of Television programs to his credit for Red Bull Media House and other international outlets. He has traveled the globe to more than 30 countries producing & directing content and experienced first-hand some of the world’s most devastating social issues. Most recently, he produced & directed the “Waves for Water” documentary on pro surfer Jon Rose and his lifelong mission to bring clean water to those in need throughout the world This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

EBS University Innovation Management 2012 by Julia Urbanke Antonia Rojas Eing Christian Häsler Th.

This is a video for educational purposes. It refers to the case study "Patagonia" by Forest Reinhardt, Ramon Casadeus-Masanell, and Hyun Jin Kim, published on October 19, 2010 by the Harvard Business School.