Chouinard is a legendary climber, surfer and environmentalist. He is also the reluctant entrepreneur who founded Patagonia, Inc., one of the most respected eco and socially conscious companies in the world.

Rachel Hutchisson's talk is about why the end of Corporate Social Responsibility is A GOOD THING. Why is it a good thing? Because it will be replaced, by "Human Social Responsibility." Hutchisson outlines why the phrase Corporate Social Responsibility is so problematic, before offering her advice to businesses of all sizes in how to identify and operate a successful program. The key? Listening and empowering the workers of the business, and listening to your community. Hutchisson ends her talk with a call to leadership -- Keep the HUMANS central.